EARLS is a luxury clothing brand defined by the rich history of sporting greatness. Established in 2018 by Owner and Creative Director, Lewi Brown, EARLS combines the showmanship and heritage of sport, to craft refined garments with an understated style. Legacy sport graphics reimagined using modern materials in accessible silhouettes, for clothing to be worn wherever your next step takes you.
EARLS is a project driven by a need to shift focus and chase the challenge of a new dream. A rejection of negativity, reborn into a legacy of optimism. EARLS redefines the nostalgia of sporting heritage to create a distinct aesthetic that is unapologetically its own.
EARLS has collaborated with industry heavyweights G Shock and New Era.
EARL is the namesake of Owner and Creative Director, Lewi Brown’s, father and grandfather, who both lost their lives to mental health. BROWN left his professional sporting career on his own terms to pursue EARLS, to follow his next dream, redefine the name EARL, and break the generational trend that tainted it. EARLS marks a positive departure, a line drawn in the sand that defines the end of an era, and the beginning of another.